AGORA (Branding)
Coffee drinking is more than a health move or a morning ritual, it's a social thing. Coffee brings people together. Coffee is naturally friendly. The inspiration for the brand name comes from the ancient Greek word "AGORA" which means "GO GATHER TOGETHER". The vision of the brand is to bring people together through a delicious cup of coffee. The primary colors of the visual identity are green, orange and pink. Green - the color of Ethiopian coffee beans. Orange - coffee from Ethiopia is known for its citrus notes. Rose - coffee from Ethiopia is known for its floral flavour.