TYH (Advertisement campaign, copywriting)
I designed the logo and branding for TYH, 'Thank You Hashem,' an investment company that stands out for its commitment to hospitality, security, and loyalty. My goal was to visually express these core values and create a brand identity that fosters genuine human connections. The logo I crafted serves as a symbolic gateway, featuring a door that swings open—an invitation for clients to embark on a journey toward future possibilities. This design choice reflects TYH's dedication to guiding clients through paths of growth, prosperity, and success. The open door not only symbolizes access to opportunities but also emphasizes the warm and inviting atmosphere that TYH cultivates in its interactions. I selected a darker shade of blue to represent the company's seriousness and stability, while the lighter shade adds a sense of approachability and openness. Together, these elements create a visual identity that balances professionalism with a welcoming spirit, perfectly aligning with TYH's values.